WSJ - Buying Gifts with a Cellphone
This great article appeared a few weeks back in the WSJ about retailers making it easier for customers to shop on their mobile devices and also in brick and mortar stores.
“Connecting with busy shoppers through their mobile phones “is even more important right now” for retailers, given the tough economic climate, says Brad Beasley, president of CrossLink Media, a mobile-marketing firm.”
Amazon, Target and Gap have released various iPhone apps of differing capabilities. Amazon’s is one of the most robust shopping apps for iPhone. The Gap application lets users mix and match clothing to create an outfit.
Other retailers like Sears have launched mobile e-commerce solutions from multiple devices, while Buy.com is sending out daily specials using Twitter.