100 Days - $1.25M in Mobile Web Booking Revenues: Marriott
Mobile Marketer reports in this article that Marriott International claims more than $1.25M in gross revenues in the first 100 days of introducing mobile booking on it’s 3 year old mobile website. Their site also allows users to view or cancel reservations or click to call an operator.
The business traveler is clearly a huge mobile web user and many travel companies have adopted mobile websites. Another interesting fact from this article is that almost a third of the mobile bookings were done the same day.
In addition to this additional revenue channel, the article goes on to say that Marriott Mobile plays a key role in customer relationship marketing.
I expect to see even more companies launching mobile websites in 2009 than ever before. For retailers and travel related businesses, the chance to improve the customer experience and brand image while also collecting sales that might have otherwise gone to a competitor is a win-win.