ESPN Mobile Web Traffic Spikes 185% During College Football Season
ESPN is taking mobile web seriously. During the 2008 college football season, ESPN saw 59.9 million visits, a 185%. 
Not bad, you say? How about an average of 7 minutes looking at content? How about the fact that visitors spent 2 more minutes on the mobile website on average than the wired website?
Maybe that’s because the mobile site is made “little” and gives users the info they need without a massive information overload? I’m speculating here.
Naturally, peak mobile traffic occurred during the SEC Championship game and the Texas vs. Texas Tech rivalry.
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