MobileWebsiteWatch

Papa John’s Pizza, the country’s #3 pizza chain reported that its mobile web pizza ordering service had boosted sales by a staggering $1,000,000 since its launch only a half a year ago! Considering that its online sales have grown in total 75% over year end 2007, it is not surprising that mobile is such a big boost and that it is growing fast. Just another example of how mobile web is paramount to contining sales growth in a shrinking economy. Your customers are already mobile, if you cannot serve them in that space, a competitor will.

AT&T reports a surge in revenue, subscription and use of it mobile data networks last week. A few inescapable stats can be found below:

• All mobile internet use revenue was up by 52% in Q2 08 over same period last year
• Mobile revenue from mobile web browsing up 100% - while other services like SMS and e-mail were up 50%
• Number of subscribers with smart phones and active data plans up 225% over last year

The company had only been selling the new iPhone 3G for 2 weeks when these numbers were issued and so continued strong growth is to be expected. Sprint, Verizon, and others are expected to have similarly strong revenue growth in these areas despite a weak economy and other losses/write-off to acquisitions etc.