MobileWebsiteWatch

The way the world gets its news is changing yet again. Leading the charge, standard flying high is the New York Times. FierceMobile reports:

The New York Times announced its mobile news site drew 19 million page views in May, up from 10 million hits in December 2007 and 500,000 views in January 2007. According to Robert Samuels, the Old Gray Lady’s director of mobile products, mobile web, messaging, games and alternative platforms, most of the mobile web views derive from high-end devices like the iPhone, BlackBerry and Treo–generally speaking, mobile consumption habits mirror online user behaviors, with articles focusing on business and politics as well as blogs and most-emailed stories generating the most reader interest. Samuels adds the NYT plans to introduce mobile showtime listings, weather services and restaurant listings before the year is out.

Similarly, a new research report from PEW reveals that nearly 1/3 of smart phone users get their news from their mobile device and that this trend is on the rise. The study describes this section of new-net news consumers as “Integrators”

Integrators (23% of the population) are much younger and more affluent than the Traditionalists (median age: 44). Politically, they are not much different than the public as a whole – 38% identify themselves as Democrats, 29% as Republicans, and 26% as independents. They are highly connected: 93% have internet access at home, 45% go online from work, and 24% have smart phones (iPhones/Blackberries).

This is the fastest growing segment of news consumers. New media is a terms thrown around a lot these days, but when the data keeps pouring in that this is the way that media is going to be consume in the very very near future, the topic of new media and mobile internet cannot be dismissed. Dismissal is simply in affordable.