Americans Spend Average 4h 39min/mo on Mobile Web
Nov 26, 2008
Its no secret that American’s increasingly rely on their mobile devices for web access, and a new study by M:Metrics shows that they browse the web a lot, and the number is growing fast. Highlights of the report include:
- American smartphone owners browse mobile web an average of 4 hours 39 minutes per month. That’s a half a workday!
- About 11% of smartphone users have an unlimited data plan
- 9 out of the top 10 most popular smartphones in the USA offer a QWERTY keyboard, allowing robust interaction with all types of web functionalities on mobile.
- Sizable data pool used for highly accurate results, n=3500.
In a similar non-shocker, top domains included mostly web sites that offer sophisicated mobile optimized views, such as eBay and Facebook. This shoudl serve as a pretty strong indicator that mobile web optimization a must for getting in front of your customers when and where it counts most–connecting with them on a more intimate level via their mobile device whcih they use for business, shopping, and organizing their social lives.